ANGACOM 2017 – 3 things to watch
ANGACOM 2017 opened its doors yesterday – drawing the world of broadband, television, online, Gigabit Networks, Internet of Things, Personalised TV, TV Everywhere, broadband expansion and media policy under one roof for three days. John Anderson, Director of Products at Quiptel, a Falcon Media House company, will be there today and tomorrow to track market discussions, trends and challenges.
Yesterday’s opening discussion drew to the fore three key themes we’re looking to explore at the show;
- Cord cutting as a catalyst for change; Yesterday Lutz Schüler, CEO of German cable operator Unitymedia, described national cable companies as surviving as a result of ‘the inertia of the German customers.” Will consumer agitation and corporate innovation prompt the legislative change that Germany needs to enable fresh partnerships on the ground? A change to the status quo and injection of fresh business models can’t come soon enough for local players in the German market. Amazon announced just last week the German launch of core channels as part of its Amazon Prime offering, a package that has been in the US since 2015. German and Austrian customers will initially be offered a line-up of more than 25 channels with more additions promised in coming months.
- Personalised TV; personalised TV is a reality for millennials as they choose what to watch across multiple platforms – often acting as originators as well as viewers. Quiptel’s platform is built with this consumption and power shift in mind; providing a cost-effective, quality-controlled OTT route to market for specialist channels. ANGACOM 2017 promises to evaluate the emerging trends in personalised TV; looking at the brands moving beyond recommendation engines to smarter algorithmic programming solutions.
- The market for AppTV; With Hulu’s new live TV service hitting the app store at the start of May, we’re starting to see the AppTV market scale. For the team at Quiptel, being at the heart of this trend will be key. Our goal is to optimise quality of experience for the viewer; to address head on the buffering that traditional video delivery systems cannot resolve.